BTS: lululemon Summer 2017

lululemon SU17 Campaign

Behind the Scenes 

In March I spent 18 days filming with a wild crew in LA & San Diego. This was one of the most memorable shoots and my last one before leaving lululemon to freelance. I have so much gratitude for our two amazing producers on this shoot, without them we wouldn't have been able to pull this one together. We set out to create a campaign that was fun, sweaty and invited our audience to join in lululemon's summer. 

Stuart and I did double duty, splitting the Directing and DOPing roles between the first and second half of the shoot. I took on directing most of the sweat activities (as seen in the directors cut) and Stuart came in to Direct the road trip and remaining activities. 

Below is my director's cut of the Summer17 Campaign video. Huge ups to our talent and creative team in making it possible. Here's to summer! 

Directors: Jon Chiang & Stuart Gillies  DOPs: Stuart Gillies & Jon Chiang Producers: Annalise Deboer & Ruby Vizcarra  Editor: Jon Chiang
Art Directors: Steph Chan & Talia Cohen  Creative Team: Shinead D'Sousza, Claire Tam, Leila Nadery, Cayley Theissen  Music:  "Found" by Francis Arevalo & Roya Bennett